4.Lesson Learned: Start From Yourself
Familiar? I am hearing “They” a little bit too often I would say. In my opinion, if you find yourself complaining (too much about executive management, project people or business guys, you should start thinking hard about yourself. If they don’t understand you, it’s your problem, not theirs. If they cannot say what they want, what can you do to help them express their needs in an understandable way? If you think they don’t care, what is it they do care about?
Simply, if “they” could say what they want, you might not be needed at all in the first place. So challenge yourself a bit, think hard what it could be that your customers might need and try to create a draft with some useful information. Approach your customers and humbly learn what they like or dislike about your “offer”. Tune it with them, ask for feedback. Avoid approaching your customers with generic proposition what you “could” do for them and nothing tangible in your hands.
And one more thing, very very important. It’s actually the first think to do before you start your EA endeavour (and perhaps the key message of this lesson): let your ego at home! Thinking that you’re the best, the smartest, the most knowledgable will just stand in your way to success, to gaining respect and trust.